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Assertiveness Skills Training Course



Assertive people confidently express their own views and appreciate the views of others. They strive to make decisions based upon a ‘win-win’ outcome and usually achieve their own desired outcome.


Assertive people have great self-awareness and can accept factual based criticism. Where necessary, they feel confident saying “no” to people and can provide alternatives to resolve discrepancies.


Who Should Attend?

People seeking to improve their assertiveness during work and personal life interactions.


Content Overview

Module 1: Assertive Mindset

Learning Outcomes:

Limitations of Assertive Behaviour. Personal Rights (Values & Beliefs). Respecting the views and beliefs of others. Importance of taking ownership for thoughts, feelings and actions. Controlling outbursts and reducing stress.


  • Introduction to Assertiveness
  • Conditioning & Coping Techniques

Module 2: Behaviours Overview

Learning Outcomes:

Behaviours overview; Assertive vs. Passive vs. Aggressive vs. Passive-Aggressive vs. Covert Aggressive behaviour. Approaching difficult people with confidence. Establishing facts and gaining clarification. Building rapport and trust. Making an excellent first impression.


  • Recognising and Managing Manipulative Behaviours
  • Factors of The Voice & Body Language

Module 3: Providing Constructive Feedback

Learning Outcomes:

Working towards win-win outcomes. Disagreeing with people constructively. Presenting the consequences of people’s behaviours. Using the correct level of assertion. Giving recognition and complimenting people.


  • Giving Behavioural-Focused Feedback
  • Discrepancy Assertion

Module 4: Managing Expectations

Learning Outcomes:

Getting to the point and expressing your views. Working towards win-win outcomes. When to Compromise. Saying no with confidence and clarity. Making decisions in your own time. Showing empathy and understanding.


  • Disagreeing Assertively
  • Making and Refusing Requests Assertively


Learning Formats

Option 1: Scheduled Courses (Suitable for Individuals / Small Groups)

• Locations / Availability: Regular courses in London (dates listed below).

• Our Approach: Questionnaires to establish key development areas. Personal action plans to support skills reinforcement.

• Length/Timings: 1 day (9.30am – 4.30pm).

• Group Size: Average of 6 delegates (maximum of 8). Led by friendly and experienced facilitators. Plenty of personal attention given.

• Refreshments: Breakfast, lunch and refreshments provided throughout the day.

• Awards: Certificate of Training presented on completion and course manual included.


London Training Centre > 20 Mercer Street, Covent Garden, London WC2H 9HD.

2020 Dates Status Price Book Course
March 25th Available £275+vat Book Online
April 28th Available £275+vat Book Online
June 4th Available £275+vat Book Online

Additional Dates: Can't see a suitable date? Give us a call on 0800 121 4660 to discuss.

Special Offers: Discounts for Multiple bookings, Charities and Social Enterprises.


Option 2: Tailored In-house Training (Suitable for Groups of Staff)

• Locations/Availability: Delivered at your premises, UK / Worldwide, seven days a week.

• Our Approach: Comprehensive seven-step approach to identify your requirements, tailor course content and design post-course reinforcement tools.

• Length/Timings: Flexible. 90min bite-sized sessions, half-day, full-day, or two-day courses.

• Group Size: Flexible.

Call us to discuss your requirements on 0208 445 9625, or complete an enquiry form.




Our Clients Include

Hamilton Mercer Training - Clients

Assertiveness Training

Call 0800 121 4660
Enquiry form Click here

Online Booking form Click here

The assertiveness course was very informative. I now have structures to put in place for scenarios at work. We have analysed my strengths and weaknesses and then the trainer has applied these to structures to put in place to assist the strengths and counter the weaknesses.

Personal Assistant



"I found the course really useful, I feel I will now be able to start to use the techniques taught to help me in my role. I found the thinking brain, sifting and open and closed exercises very beneficial. I now feel I can be more assertive and think more about how I come across".


Gatwick Airport


"I thought the training was brilliant and very useful. It made me realise that I can be more assertive and also how to handle unpleasant calls a lot more assertively".

Housing Advisor

Basildon Borough Council


“The assertiveness course was very informative and easy to apply to work and personal life. I have learnt structures and different assertive techniques that I can use to create more efficient relationships. The trainer had great interpersonal skills, very pragmatic and made the day fun. He also managed to personalise the techniques to each individual.”

Project Coordinator

Ernst & Young


“The course was structured in an excellent way. The illustrations were powerful and gave me a dynamic experience in terms of understanding assertiveness skills. The trainer Simon guided the course in an energetic way. I feel illuminated and highly empowered as a result of attending this course.”

Management Assistant

European Central Bank