Professional
Email Writing

Learning Outcomes

• Select the communication channel that best suits the type of interaction.
• Create well-structured emails that hold the attention of recipients.
• Minimise follow-up emails by providing easy-to-follow sequences for recipients.
• Persuade people to take action – especially when they’re not obligated to.

Methodologies

• • Choosing the Correct Communication Channel
  • Structuring – Making Emails Visually Appealing
  • Styling – Directing the Recipient’s Focus
  • Tonality – Influencing with Politeness & Positivity

• Set the correct tone and level of formality to get recipients on side from the word go.
• Motivate recipients to take action, especially when they’re not obligated to.
• Overcome ‘Writers Block’ by using a proven three-step structure for creating persuasive written communications.
• End the Email on a ‘High Note’, suggesting goodwill and professionalism.

• Writing Appropriate Greetings
• Structuring the Body of an Email
• Composing an Appropriate Sign-Off

• Make emails truly stand-out by creating informative subject lines.
• Inspire others to up their game by editing subject lines to match the email body.
• Provide recipients with clear instructions on what they’re expected to do.

• Creating Attention Grabbing / Informative Subject Lines
• Informatively Forwarding (FW:) Emails
• Correctly Populating Address Fields (To, Cc and Bcc)

• Ensure communications are of a professional standard and accurate.
• Prevent distractions and maintain focus on high-value tasks.
• Manage the expectations of others and reduce the pressure to respond immediately.

• Effective Editing and Proofreading
• Inbox Management